Ascari Cars Ltd. was a British automobile manufacturer based in Banbury, England, and founded by Klaas Zwart.

[2] Zwart was the former chairman and majority owner of oil and gas company Petroline, which designed and manufactured its own downhole technology.

[3] The company was named after Alberto Ascari (1918–1955), the first double winner of the World Championship of Drivers.

In 2000 Ascari Cars built a new facility in Banbury, Oxfordshire.

[5] Due to declining sales of the Ascari KZ1 and the high cost of production Ascari suffered heavy financial losses; the company filed for bankruptcy in 2010.