Ashkan Kooshanejad (Persian: اشکان کوشانژاد; born 13 August 1985), also known as Ash Koosha, is a British-Iranian technology entrepreneur,[1] multidisciplinary artist, futurist and innovator.
[4] Kooshanejad played the lead role in an Iranian-Cannes jury prize winner docufiction film by director Bahman Ghobadi called No One Knows About Persian Cats, which follows his band's story scouring the Iranian underground music scene trying to find musicians to play in a festival in the UK.
[14] In 2015, he introduced the concept for the world's first virtual reality album and has developed multi-sensory experiences for songs such as Snow, OTE, Stained and Eluded since.
[15] He has performed using a virtual reality headset for the first time at the London Institute of Contemporary Art, in collaboration with TheWaveVR.
[16] In 2018, he introduced a virtual singer named "YONA" which uses text-to-speech processed through an associated software to create human-sounding singing.