Such an arrangement also allowed Shukla to be footloose, letting him write articles for Rediff,[2] ESPNcricinfo[3] and voicing his opinion as a cricket expert on BBC[4] and ABC[5] among others.

The large reach of PTI gave him a presence in prominent newspapers such as Indian Express,[6] The Economic Times[7] Daily News and Analysis,[8] The Tribune,[9] and national magazines such as Outlook[10] and Tehelka.

He changed his focus to geopolitics, which has interested him since childhood and which he now deemed to be in a critical phase of its trajectory, to the growing drumbeats of World War III.

[better source needed] The biography, Sachin Tendulkar: Masterful,[13] was published by Rupa & Co. and went into a reprint order, such was its demand when it first appeared in 2002, even though a few critics didn't have good things to say about the book.

Now as a full-time geopolitical analyst and commentator on international relations, Shukla has made an immediate impact with his book: How United States Shot Humanity: Muslims Ruined; Europe Next,[14] which reflects the contemporary reality of the existential crisis in Europe and Asia and traces its origins to the Yugoslav Wars of the 1990s; and the United States’ support for Saudi Arabia which lost little time in exporting its Wahhabism.

The Caucasus, like the Balkans, is a region that lies at the border of Asia and Europe and thus carries forward the narrative of the civilizational conflict of East and West and the global spread of terrorism which Shukla has researched in his work: "How the United States Shot Humanity..." Ashish presently runs a geopolitical website, Newsbred,[1] a non-profit enterprise, one of its own kind, especially in the Indian context.