Gjøvik filed several National Labor Relations Board (NLRB) complaints against Apple, including two regarding employee rules that were found to have merit in January 2023.

In October 2024, the NLRB charged Apple with maintaining illegal employment agreements and enforcing overly broad rules around employee misconduct and use of social media.

On August 2, following the closure of the investigation finding no wrongdoing, she wrote on Twitter about the experience, alleging she was tone policed and received critical feedback for upspeak which gained national attention.

In an interview with The Verge, Gjøvik said she asked Apple to "mitigate the hostile work environment", adding that, "if there was no other option", she would accept paid administration leave.

[a][5] On August 26, 2021, Gjøvik filed a charge with the National Labor Relations Board (NLRB), alleging retaliation, harassment, and forced administrative leave.

[6] A few days later, The Verge published an article in which she and other Apple employees told the publication they were discouraged from keeping separate phones for personal and professional use and were expected to help test software with informed consent.

[15] Gjøvik alleged that the memo and several other policies in the employee handbook illegally inhibit staff from exercising their federally-protected rights to talk to the press, discuss wages, and post on social media.

[21][22][23] The NLRB's charge accused Apple of "interfering with, restraining, and coercing employees in the exercise of" federal labor laws by requiring they sign unlawful employment agreements, that included confidentiality, non-compete, and non-disclosure clauses, and for enforcing overly broad rules about misconduct and social media usage.