Launched in 2005, it provides a mix of food programming content primarily focused on Asian cuisine.
[1] The idea was conceived by Goh, an investment banker, and Brown, a journalist at the BBC, in 2004 to bring a food television channel to Asia.
[1] Content for the network was originally purchased from overseas markets and included shows such as Meat and Greet and Singapore Flavours from Mediacorp.
[2] It allowed fans to purchase branded merchandise and also used for original content creation such as Great Dinners Of The World and Big Break.
[5] The Asian Food Network provides a wide mix of food programming content that are sourced internationally such as the United Kingdom, the US, Canada, Europe, Australia, as well as Asian specific content from Korea, Japan, China, Philippines, Taiwan, Malaysia, Indonesia, Singapore and Thailand.