Belknap was the creator of aspecialthing.com, an internet message board especially popular with West Coast comedy fans.

In February of the following year, comedian Jen Kirkman's Self Help was the first album released on the new label.

In addition to making comedy albums, Belknap and McManemin are active podcast producers.

Belknap produces and co-hosts Never Not Funny, the Jimmy Pardo Podcast, and with McManemin produces Doug Benson's Doug Loves Movies and Greg Proops's The Smartest Man in the World, among other shows.

They also received certificates that stated that they were not to melt down their statues nor charge admission to see them.