[1][2][3][4] It was designed by Tracy and Swartwout in 1915 and financed by Vincent Astor who wanted to provide fresh produce at lower prices for the people of Manhattan.

[1][4] At the time of the market's demise, one published account summarized the causes of its failure as follows: Laudable as were the motives of the would-be reformer, the Astor Market, like other similar experiments, failed because its founder failed to consider the whims of human nature.

One can count on his fingers the number of grocery and produce stores which have succeeded in attracting trade from any considerable distance to purchase staple articles of food.

People will come into the shopping district to compare values on rugs, furniture and dresses, but not on oranges, Bread and fish.

This is an age in which convenience and service are as vital to the grocer's success as good merchandise and an attractive store.