It was launched on 31 August 2006, making it Malaysia's first-ever television channel dedicated to kids.

Some of Astro Ceria's programmes are taken from various countries that broadcast their cartoons in English, Malay, Indonesian, Korean, Japanese and Mandarin.

Berani Jadi Bos?, a competition searching for children who can portray a boss's role, was held in 2007.

In 2009, it also organised a creative fun carnival, Sukaria Ceria, where kids created outstanding outfits using all-natural resources.

In 20 August 2023 (after until 19 November 2024), Astro Ceria was rebranded with new branding, and new shows were added.