Astro Citra is a 24-hour Malay language version of HBO Asia, showing the local and Asian movies.

The channel was launched on 1 June 2009 to replace Astro Kirana who had ceased 2 weeks earlier.

With the launch of Maya HD in June 2013, the channel continued to broadcast HD contents to channels targeting Malay viewers, limited to Mustika Pack, and the channel has rarely broadcasts contents outside Mustika Pack since then.

Launched on 18 September 2023, the channel also features premium local and regional content that earned high viewership ratings — it includes some of the best movies, telefilms, and drama series.

After more than 1 year of broadcasting, Now Astro Premier has officially ended its curtain on November 20, 2024, at 00:00.