Produced by Sri Venkateswara Cine Chitra and Reliance Entertainment, the film stars Pawan Kalyan, Samantha and Pranitha Subhash.

The film focuses on Gautham Nanda, a business heir who acts as a driver in his estranged aunt Sunanda's house to mend her strained relationship with his grandfather Raghunandan who expelled her for marrying against his wishes years before.

Sunanda discloses to Gautham that she is aware of who he is and warns him from doing anything with an intent to take her back to Raghunandan whom she refuses to forgive as the latter shot Rajashekar in his arm in a fit of rage when they got married after eloping.

Gautham and Paddu travel to Siddhappa’s village to retrieve Rohith, but Sasi inadvertently falls into their jeep and suffers from amnesia.

To prevent further conflict, Sunanda offers to get Sasi married to Siddhappa’s elder son and Rajashekar dismisses Gautham from his job.

Gautham traps Bhaskar, who has a penchant for women and desires to marry Sasi and joins him as his assistant, entering Sunanda's residence with his support.

Sunanda travels to Milan with her family, publicly supporting Raghunandan during a board meeting and endorsing Gautham as the new CEO of the company.

The film concludes with Bhaskar resuming his position as Sunanda’s assistant, and Raghunandan expressing his affection for Gautham, solidifying the family’s reconciliation and unity as the entire family eat together happily.. Trivikram Srinivas planned to direct Pawan Kalyan in a film produced by D. V. V. Danayya and narrated the script in late January 2011.

[18] Pranitha Subhash was selected as the second female lead in early January 2013 and was confirmed to play Samantha's sister.

Since Sunil's success of Maryada Ramanna (2010) and Poola Rangadu (2012) as a lead actor, Srinivas felt that it would not be fair to make him play a comedian.

[25] Rao Ramesh, Mukesh Rishi, Brahmanandam, Ali, M. S. Narayana and Posani Krishna Murali were cast in supporting roles.

[26] Mumtaj and Hamsa Nandini were confirmed to make special appearances in the song "It's Time To Party" marking the former's comeback in Telugu cinema after 12 years after anchor Anasuya refused the offer.

[36] The next schedule commenced from 1 March 2013 at a specially erected set at Ramoji Film City in Hyderabad where scenes featuring Kalyan and the other cast members were shot.

[39] Scenes featuring the lead cast were shot in the end of April 2013 in a railway station set erected at Ramoji Film City.

[citation needed] Filming then moved to Europe on 5 June 2013 for a long schedule in which three songs, a few speaking portions and an action sequence were planned to be shot.

[44] The song "Its Time to Party", which primarily features Kalyan, Samantha, Pranitha, Mumtaj and Hamsa Nandini was choreographed by Ganesh and was shot in a pub set erected by Anand Sai at Annapurna 7 Acres Studios.

[45] Attarintiki Daredi focuses on a young man's journey trying to convince his estranged paternal aunt to reconcile with the family.

[49] Two songs were parodied: one of them being a devotional song "Kaatama Rayuda" written by the poet Etla Ramadasa and composed by V. Nagayya for the film Sumangali (1940),[citation needed] and the other an item number "Kevvu Keka" written by Sahithi and composed by Devi Sri Prasad for the film Gabbar Singh (2012).

[citation needed] The theatrical rights in the Nizam region were acquired by Global Cinemas in late April 2013 for a then undisclosed record price,[55] which was revealed later as ₹12 crore in early June 2013.

[citation needed] As of 16 July 2013, the teaser fetched over 300,000 hits and about 9,000 likes thus setting a record for any Telugu video uploaded on YouTube at that time.

Trivikram hasn't compromised on anything, including special punch lines for Pawan Kalyan, which he mouths in his signature style with a hint of sarcasm.

[67] The film's female lead, Samantha,[citation needed] as well as other celebrities such as Siddharth, Harish Shankar, S. S. Rajamouli, Ram Gopal Varma and Nithiin, condemned the unauthorised distribution act.

[70] Subsequent to their investigation, the police arrested five people, in addition to production assistant Cheekati Arunkumar, and recovered several illegitimate copies of the film on 20 September 2013.

[72] Kalyan and Srinivas decided to return a significant portion of their remuneration to help Prasad overcome the financial crisis caused by the leak.

[81] Sify rated the film four out of five and stated "If you are looking for sheer entertainment, know that Pawan Kalyan and Trivikram have gift packed for you with high dose of comedy.

Pawan Kalyan`s histrionics, his performances and Trivikram`s handling of the simple story in an effective way is what makes Attharintiki Daaredhi a big entertainer".

"[84] IANS rated the film two-and-a-half out of five and wrote "Unfortunately, Trivikram succumbs to star pressure and churns out a highly disappointing product.

[90] The collections dropped as result of protests in Seemandhra over the bifurcation of the state of Andhra Pradesh including in key areas like Nizam and Ceded.

It stood in the third spot in the list of top 10 highest grossing (share) Telugu films in the Andhra Pradesh and Nizam regions preceded by Magadheera (2009) and Gabbar Singh (2012).

[89] The film collected more than $345,000 and grossed more than the other releases of 2013, Baadshah and Seethamma Vakitlo Sirimalle Chettu, at the United States box office.