Its masthead described it as "A Magazine With a Mission to Serve the College Man," a publication "devoted to Inter-collegiate Athletics and sports of Amateur standing only.
[2] The name of the magazine was later changed to Athletic World as the coverage extended to a broader range of sports, including women's swimming.
[1][3] Unlike other sports magazines of the era, which focused on promoting a healthy lifestyle, Football World/Athletic World celebrated the entertainment value of sports with a special emphasis on the personalities of famous athletes.
[1] The magazine was renamed Outing in December 1924, reflecting a change in its focus.
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