The organization plays an important role in improving the quality of life for residents in the region, works to drive economic growth and visibility, and acts as an advocate for the area teams and annual sporting events.

The "A" awards are given on behalf of the Atlanta sports community to individuals and teams who have achieved athletic excellence during the calendar year.

Category finalists are reflective of a 29-county Atlanta region which includes six professional sports teams, 14 universities, 12 junior colleges and more than 250 public and private high schools.

Community Spirit Award (Sports Person of the Year from 2006–2012): Brian McCann and Stewart Cink (2011), Darryl Richard and Joe Johnson (2010), Keith Brookings and John Smoltz (2009), Al Horford and Brian Finneran (2008), Tim Hudson and Ilya Kovalchuk (2007), Joe Johnson and Arthur Blank (2006).

High School Athlete of the Year: Lindsey Billings and Candace Hill (2016), Asia Durr and Caitlin Cooper (2015), Lorenzo Carter and Jimmy Yoder (2014), Carl Lawson and Robert Nkemdiche (2013), Shannon Scott and Emily Zabor (2012), Rick Lewis and Timmy Byerly (2011), Hutson Mason and Anne Marie Armstrong (2010), Kathleen Hersey and Derrick Favors (2009), JJ Hickson and Ashley Razey (2008), Eric Berry and Maya Moore (2007), Marcus Ball and Cameron Smith (2006).