Atlanta hip-hop

In 2009, The New York Times called Atlanta "hip-hop's center of gravity",[1] and the city is home to many famous hip hop, R&B, and neo soul[2] musicians.

In the 1980s and early 1990s Atlanta's hip hop scene was characterized by a local variant of Miami's electro-driven bass music, with stars like Kilo Ali, MC Shy-D, Raheem the Dream, and DJ Smurf (later Mr.

[4] However, Organized Noize and Dungeon Family "cornerstone" Rico Wade, who even produced albums for Outkast, Goodie Mob and Future, was considered to be a major architect of Atlanta hip hop.

It is also the home of So So Def Recordings, a label founded by Jermaine Dupri in the mid-1990s, that signed acts such as Da Brat, Jagged Edge, Xscape and Dem Franchise Boyz.

Atlanta hip-hop's pop breakthrough—everyone from Jermaine Dupri to OutKast to Lil Jon—involved the blend of various distillations of hard-core sounds from the West, bass beats from Florida, and styles and images from the North.

Producer Fatboi called the Roland TR-808 ("808") synthesizer "central" to the Music of Atlanta's versatility, used for snap, crunk, trap, and pop rap styles.