[2] On December 23, 2022, British tabloid newspaper The Sun broke the story that Beyoncé would give an hour-long performance for The Royal on January 21 for more than $24 million,[3] making the concert the highest-paid private performance in history.

[4] Various publications were sent invites to a weekend in Dubai with courtesy expense and transport[5] and promised an unspecified "once-in-a-lifetime" performance.

[6] On January 18, three days before the concert, fans reported hearing soundchecks for several of Beyoncé's songs outside the hotel.

[7][8] The resort became open to the public and available for reservation on February 10, 2023, and the launch event lasted three days.

[9] Journalists, celebrities, and influencers were invited, given accommodation at the hotel and given first class airfare on Emirates.