Atmano mokshartham jagat hitaya cha

Atmano mokshartham jagat hitaya cha (Sanskrit: आत्मनो मोक्षार्थं जगद्धिताय‌ च, ātmano mokṣārthaṃ jagaddhitāya ca, translation: for the salvation of our individual self and for the well-being of all on earth) is a sloka of the Rig Veda.

[2][1][3] The motto suggests twofold aim of human life— one is to seek salvation for one's soul and the other is to address the issue of welfare of the world.

Ramakrishna then admonished Vivekananda, saying that he expected him to personify the huge Banyan tree, which not only provided shade but also solace to the people.

The objective of the two institutions was defined as "Atmano Mokshartham Jagat Hitaya Cha – For the emancipation of one's self and the good of the universe", which became the raison d'etre of the Ramakrishna Order.

[8] In Bali Island, Indonesia, the commitment of the people is to this motto which encompasses the spiritual values and cultural heritage of their ancestors.