Attitude is the ninth extended play (EP) by South Korean singer-songwriter and rapper Hyuna.

[1] The EP mark Hyuna's first release under the new label At Area, following her departure from her previous company, P Nation, in August 2022.

[2][3] During the 2023, Hyuna teased fans different times through social medias telling that she was working on her new music.

In November 6, 2023, At Area announced that Hyuna signed a contract with them, and few days later she released on her official YouTube account a music video of her new promo single, "Attitude".

[13] On the same day, Hyuna held an online comeback show to commemorate the release of her EP through her official YouTube channel.