These women prepare a divine food made of rice in earthen pots and offer it to the Attukal Amma (Goddess of the Temple).
The ceremony was set up in Guinness Book of World Records on February 23, 1997, when 1.5 million women participated in Pongala.
[5] On the signal of the main priest of the Attukal Bhagavathy Temple, women light the ritual fires for preparation of sweet customary rice, on prefixed auspicious time, in earthen pots.
The entire temple area and its roads are filled with women preparing the customary rice on small hearths in neat rows, which is a wonderful sight and sweet smells emanate the air, spiritually strengthening people's homes.
The ceremony is concluded in the evening by an aerial showering of flowers, and sprinkling of holy waters, by the temple priests, to honor the most benevolent goddess, Sri Bhadrakali The Attukal Pongala was held on March 9, 2020.