Auður succeeded in preserving the funds of its clients when the Icelandic banks collapsed in October 2008.
In December 2008 Auður announced the launching of BJÖRK, a private equity fund, established by Auður Capital and the renowned musician Björk Guðmundsdóttir, who is an active supporter of entrepreneurship, creative thinking and increased diversity in the Icelandic economy.
The aim of the BJÖRK venture fund was to invest in early-stage corporations, with high growth potential capitalizing on Iceland's human and/or natural resources, as well as emphasizing sustainability and a triple bottom line.
The Auður story has been featured by the BBC,[1] New York Magazine,[2] The Guardian,[3] and The Financial Times,[4] among others.
[5] Auður Capital started its operations in 2007 and merged with the financial services firm Virðing in January 2014.