[5][6] In that same year, Jacinda Ardern became the first New Zealand Prime Minister to walk in the Auckland Pride Parade.

The New Zealand AIDS Foundation's (Ending HIV) Hauora Series gave funding to events in the Auckland Pride Festival that "focused on improving the well-being of diverse rainbow communities", adding 18 events to the festival.

[9] The 2021 Festival under the theme, 'Karanga Atu, Karanga Mai' brought together 75,796 people from across Auckland, with 203 events.

[16] In 2017, the board banned the New Zealand Department of Corrections from walking in the parade as they did not follow through with their promises to improve support for queer prisoners.

[19][20] This decision was controversial, and a number of sponsors withdrew financial support in response, including Vodafone, NZME, ANZ, BNZ, Westpac, Fletcher Building, and SKY City.

[28] A splinter group, "Rainbow Pride Auckland" formed to recreate a Parade, following a controversial period which saw the Auckland Pride Parade become OurMarch, a grassroots march focusing on current political issues within the extended Rainbow Community.

[29] In 2018 TERF activists disrupted the parade by holding a sign that read "stop giving kids sex hormones, protect lesbian youth."

[13] The Auckland Pride Festival officially starts at its Dawn Ceremony where a karakia and the call of the kaikaranga and pūtātara is performed.

[33][34] Auckland Pride is governed by an elected board, and recently, has co-opted members on for advisory purposes.