It was established in 2000 as a joint venture named Audi Senna.

In 1993, Audi signed an agreement with Senna Import, a company owned by Formula One driver Ayrton Senna and his family, for importing and selling Audi cars into Brazil.

[1][2] In December 1999, the Senna family and Audi agreed to the creation of a joint venture.

[1][2] In 2005, Audi acquired the Senna stake in the venture, turning it into a wholly owned subsidiary and giving it its present name.

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