In April 2018, the car was unveiled at the Audi Competence Center Motorsport at Neuburg an der Donau, Bavaria, Germany,[1] four days after two teaser trailers were released on YouTube.

[11][8]Marc Lichte led the entire design process, with Andreas Krüger completing the exterior.

[13] The Audi e-tron Vision Gran Turismo featured in the game has a significantly more conceptualized and fictitious interior compared to its real world counterpart's more conventional race car design.

[14] The e-tron Vision Gran Turismo is used as a race taxi for the ABB FIA Formula E Championship in the 2017–18 season.

[11][8] In the e-tron, customers of Audi are able to experience Formula E's city circuits as passengers with either racing drivers Rahel Frey or Rinaldo "Dindo" Capello driving the concept car.