Aurach is located 5 km south of district town of Kitzbühel on the river known as the Kitzbühler Ache and the road to Thurn Pass.
The municipality is further divided into Unteraurach, Oberaurach and several scattered settlements and hamlets including Haberberg, Haselwand, Kochau, Sonnberg and Wiesenegg-Grüntal.
Formerly a part of Kitzbühel district, Aurach became an independent municipality in 1833.
Aurach has a wildlife park, situated at a height of 1,100 metres, which is home to typical Alpine animals such as red deer, ibex, mouflon, wild boar and lynx, as well as animals from other mountainous regions, including fallow deer, sika deer, llama and yak.
Fieberbrunn, Jochberg, Kitzbühel in the state of Salzburg: Saalbach-Hinterglemm