SV Austria Salzburg

In 2015, the club gained promotion to the Erste Liga, one tier below the Austrian Bundesliga, only to be relegated a year later.

In Austria, renaming a sports club is comparatively normal; many teams in football or ice hockey bear the name of a sponsor, usually to reorganize their finances or increase their budget.

During the talks, but increasingly after their failure, there were various incidents between the tradition-conscious supporters and the Red Bull Salzburg management.

In total, 23 football fan clubs from Austria, 53 from the rest of Europe and even two from the USA have declared their solidarity with the initiative.

In the run-up to the 2006 World Cup, various television stations such as ZDF and ARTE also increasingly documented the activities of the Violet-White initiative and the founding of the new association in order to provide information on how football supporters deal with the commercialisation of their sport.

In order to be able to start playing as soon as possible, negotiations were held with the football section of PSV/Schwarz-Weiß Salzburg, which finally led to a cooperation for spring 2006.

At the end of the season, however, the cooperation was terminated again, as no guarantees were given by PSV for a future outsourcing of the football section.

In the 2006/07 season, Austria started as an independent club with a completely new squad (including some footballers from their own supporters' section) in the lowest division, the Salzburg 2nd Class North A, despite the fact that they had managed to stay in the Landesliga.

The club also secured the championship title in the three following seasons, which enabled them to march through to the Regionalliga West, Austria's third-highest division.

In the 2015/16 season, Austria played in the second-tier Erste Liga and thus in professional football for the first time since its foundation.

Shortly afterwards, co-coach Thomas Klochan and goalkeeping coach Alex Schriebl also left the club.

This season was the club's 90th anniversary, reflecting once again that the it embraces the history and tradition of the original Austria Salzburg.

[3][4] Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply.

Historical chart of Austria Salzburg league performance