"Automatic" is a song recorded by South Korean girl group Red Velvet for their debut extended play (EP), Ice Cream Cake (2015).
Composed and produced by Daniel "Obi" Klein and Charlotte Taft with Korean lyrics adapted by Choi So-young, the R&B and urban song was released as the group's first single from the EP on March 14, 2015, by SM Entertainment.
[3][4] On the same day, the label revealed the title of the group's first album to be Ice Cream Cake, which was set to be released on March 18, 2015.
[6][7] "Automatic" was composed by Daniel "Obi" Klein and Charlotte Taft, who would later produce several songs for Red Velvet, while the Korean lyrics were written by Choi So-young.
[14][15] In addition to the review of follow-up single "Ice Cream Cake", Jakob Dorof of Spin magazine praised the track as "a recent winner" for both Red Velvet and SM Entertainment.
[19] Park Soo-jung from Ten Asia praised Red Velvet's tone and restrained "sensual" vocals for standing out on the song.
[22] Jung Byung-wook of Y-Magazine described the song as "one of the risk factors that obscures one's own color", adding that it is still unknown whether the group can have a "steady concept" or has potential as a "more advanced narrative".
[35] In an interview with K-Popped, group member Seulgi revealed that while filming for the music video, the most fun part for her was the hardness of syncing lips with "Automatic", as the song was really fast.
[39] Through the narrative, a differentiated visual beauty is provided that emphasizes a "drowsy yet feminist" concept, "amplifying" curiosity about the opposite double title track.
[41] Red Velvet started the promotion for "Automatic" dressed in black and white costumes on M Countdown, where they also performed "Ice Cream Cake".
[43] The choreography included "detailed expressions", such as the movement of turning the wrists crossed with fingers made of the letter "A", taken from the song title.