The Autozam dealership channel is still in operation in some Japanese locations, but sell all current Mazda products.

In addition, Mazda acquired the official import rights of Lancia for the purpose of supplementing the luxury car lineup.

Autozam's first sales hit was the second-generation Carol, which became popular with young female buyers, partly due to targeted advertising.

However, the sales of Revue and Clef ended up being disastrously sluggish, as they were completely unpopular except for a few young female users.

Lancia sales too were disappointing, as Japanese import buyers did not like buying their cars from showrooms sharing space with the cheerful and cute Autozam Carol.

[citation needed] Among the Mazda 5 channel dealers, where the core model Cronos ended in a big failure, only the éfini RX-7 was really popular.

From April 2016, we will start handling Atenza, Roadster, Familia Van, and Titan, which are the top models of Mazda vehicles that have not been sold so far.

[2] As a result, although the name of the Mazda Autozam store remains, it has become a de facto unification of domestic sales channels.

Of the Lancia products sold, only the top level Thema didn't comply with Japanese Government exterior and engine displacement regulations to encourage sales, giving Japanese buyers who visited Autozam locations an alternative to the Autozam Clef, which also exceeded width dimensions.