The bakery has three locations: its original building at 422 W. Willis in Midtown/Cass Corridor; its Eat Well, Do Good Cafe at Henry Ford Hospital in New Center; and its Avalon City Ovens production facility on Detroit's East Side.

[2] The bakery also sells a wide variety of foods and beverages made by other Michigan-based companies, including products from Ann Arbor's Garden Works, Lansing's Apple Schram, and Trenton's Chartreuse Organic Herbal Tea.

[1] The bakery's founders based their business model on the Buddhist concept of "right livelihood", which they learned from the Zen priest and corporate management consultant Geri Larkin.

[3] They also received assistance from the Ann Arbor-based bakery Zingerman's, including a substantial discount on the purchase of its old steam-powered oven as well as its original business plan.

[1] Secondly, the bakery supports "organizations and projects that create a healthier, more vibrant Detroit",[8] from giving its leftovers to food banks to its founders' campaign to shut down the city's municipal trash incinerator.

[1] Finally, the bakery pays its employees living wages while also providing them with benefits,[8] including health care, 50% for massage therapy, and "liberal" vacation time.

[9] The bakery expected to add approximately 100 additional employees in 2013 to help it accommodate growth resulting from the opening of Avalon City Ovens, its new production facility, and a prospective move to a larger Midtown/Cass Corridor location on W.