Avalukendru Or Manam was simultaneously made in Hindi as Duniya Kya Jaane, with a largely different cast, though Bharathi repeated her role.

[2] Sridhar's directorial Dharti failed at the box office, and his company Chithralaya suffered losses.

To compensate for the losses, Sridhar decided to do two projects in same time: Avalukendru Or Manam and Uttharavindri Ulle Vaa.

[4][5] While choosing established actors in Tamil, Sridhar cast newcomers in Hindi to keep the budget lower,[6][7] though Bharathi appeared in both versions.

[8][9] Ilaiyaraaja, who was Viswanathan's assistant at that time played the organ for the song "Malar Edhu".