Avenida Revolución

Avenida Revolución (Spanish for "Revolution Avenue") is the tourist center in Tijuana, Baja California, México.

Originally called Avenida Olvera, it was from its earliest days a popular destination for American tourists who crossed the border from California.

[2] From 1989 to 1994 the Avenida's Baby Rock discothèque was the claimed to be #1 club in the world based on gross revenues,[3] before becoming in 2012 the Onixeus.

[citation needed] Businesses include some remaining handicraft and leather shops, pharmacies catering primarily to Americans, and a branch of the Sanborn's gift emporium and casual restaurant.

The shopping arcades lost many of their customers and tenants in the years after 2001 as tourism dropped; however the Pasaje Rodríguez has been repurposed as a design/cultural destination with businesses selling coffee, books, and artisan clothing and other products.