A rock band he organized with friends performed the opening act for established musicians, among them Zvika Pik.
[6] In 1999, Sher moved to Tel Aviv and had an experience that changed his life: He stopped at a gas station near Beit Yanai and saw that the restroom walls were covered with graffiti.
He began to paint and draw on cork panels mounted on wood, lacerating the surface with knives, screwdrivers and electric saws, burning it with a wood-burning etching pencil and splattering it with substances like coffee, mud, ketchup and red wine.
He references ancient visual languages and hieroglyphics while maintaining a universal theme combining prehistoric elements and childlike symbolism.
As the son of parents who survived Dachau, Sher grew up in the shadow of the Holocaust and the numbers tattooed on their arms.