Avrupa Yakası

Avrupa Yakası (European Side) is a Turkish sitcom, produced by Sinan Çetin and written by Gülse Birsel.

[2] Although the cast of Avrupa Yakası changed throughout different seasons, Gülse Birsel, Gazanfer Özcan, Levent Üzümcü, Şenay Gürler, Hale Caneroğlu, Yavuz Seçkin, Veysel Diker and Yıldırım Öcek were the permanent actors who portrayed members of the Sütçüoğlu family and the employees of the fictional Avrupa Yakası magazine, located in Nişantaşı.

[7] The other characters leaving at the Sütçüoğlu residence were portrayed by Hasibe Eren and Tolga Çevik who joined the cast in season 4.

[8] Tolga Çevik continued to remain in the main cast throughout seasons 4 and 5, but later as his program Komedi Dükkanı began to air TRT 1 he left the series.

[9] Following Gazanfer Özcan's death on 17 February 2009, Müşfik Kenter and Gönül Ülkü joined the cast as parents to Hasibe Eren's character Makbule.

[14][15] Among those who left the series at the end of season 5 was Vural Çelik, who had the role of Yaprak's husband and the magazine's shareholder Kubilay and his poor brother Gülenay.

Characters in the doorman's family in Sütçüoğlu apartment building, who started to be seen in the series from the 4th season, were portrayed by Peker Açıkalın, Bihter Özdemir, Ececan Gümeci, Celal Belgil and Şensel Uykal.

[31] The striped flannelette pajamas that were worn by the character of Gaffur, the son of the doorman family played by Peker Açıkalın, became among the fashionable items at the time.

[32] The pajamas, which were produced originally many years prior to the show by Sümerbank but had not been much bought recently, became popular again with the program and were put on display on the mannequins in a number of markets.

[39][40][41] It was claimed that Makbule and other characters of the series were creating undesirable behavior patterns, affecting the audience by putting the social life in risk.

The article's author, Dr. Ünal Şentürk, also included that the reason for Aslı and Cem's divorce was also not clear and their sharing of a house post-divorce was also an unacceptable and risky behavior.

[45] Levent Üzümcü (Garanti Bank), Gülse Birsel (Turkcell, TTNET), Ata Demirer (Vestel), Evrim Akın (Bellona), Hümeyra (Taç curtain), Bülent Polat (Blue House), Yavuz Seçkin (Aras Cargo), and Veysel Diker (Kompen) were the actors who play in a number of advertisements.

[49] Hasibe Eren portrayed a fictional character called Şekure in a commercial for Akpet,[50] while Binnur Kaya appeared as Dilber Hala in an advertisement for D-Smart.

Meanwhile, the series' scenarist and one of the actors, Gülse Birsel, who had published a number of books in the past, including Gayet Ciddiyim in 2003, Hâlâ Ciddiyim in 2004 and Yolculuk Nereye Hemşerim in 2005, claimed that she could not write a new book at the time because she had to prepare the scenario for the episodes which were scheduled to last for 90 minutes and also deal with RTÜK's rule of including a 20-minute commercial during the broadcast of each episode.

[55] Engin Günaydın joined the main cast in the role of the managing director on the third season, which was first broadcast on 14 September 2005[56] and finished with the 93rd episode on 21 June 2006.

[57] Peker Açıkalın, Tolga Çevik, Hasibe Eren and Sarp Apak joined the main cast in season 4,[58] which started on 13 September 2006 and ended with a finale featuring Serdar Ortaç on 27 June 2007.

A special banner was prepared for the prevention of pirate sales of the DVDs and VCDs of Avrupa Yakası, which was launched in partnership with Plato Film, Palermo and ATV.

In the 6th season, Ata Demirer's character, Volkan, wore a t-shirt inspired by the "Hotmail" website, which had the word "Hotmale" on it.

[76] The word "hotmale" was the name of a popular Internet site known for its content for gays, and it was equivalent to "horny" or "sexy" in Turkish.

In its third season, Engin Günaydın joined the cast and in the following episodes Rutkay Aziz and Suna Keskin also became the series' regulars.

Tolga Çevik left the series at the end of the 5th season.
The popularity of the series was reflected in the consumer market. In this picture, the pajamas worn by Peker Açıkalın 's character Gaffur are being sold at a market in Turkey.