[4] Saba Ismail explained the catalyst for the organisation's formation was experiencing gender inequality while growing up in Swabi and an incident when a girl cousin who had wanted to study and become a pilot was, age 12, made to marry a man 15 years her senior and discontinue her education.

[12] Aware Girls also conducts research, provides support and counselling and advocates for policy change for women in Pakistan affected by trauma as a result of terrorism and violence.

The Marastyal helpline connects women with providers of emotional support, legal advice and emergency medical treatment.

[16] On November 24, 2016, Aware Girls was the recipient of the Fondation Chirac Peace Prize for its contribution to the prevention of conflict in Pakistan which was presented by the then French president Francois Hollande.

[20] Gulalai and Saba Ismail were also featured in Foreign Policy's 100 Leading Global Thinkers of 2013 for empowering girls in Pakistan.

Gulalai's video went viral when she was explaining rural girls about how they feel awkward and discomfort for putting chail -shawl used widely in Swabi which is considered as symbol of modesty and resistance historically.