The label has worked with a range of artists, including John Mayer, Train, Five for Fighting, Mat Kearney, and Guster.

Aware Records was founded in 1993 by Gregg Latterman with the simple intention to find unsigned acts and increase their national exposure through a compilation album.

[1] Through Aware's relationship with Columbia Records, they have released full-length albums by artists such as Train, Five for Fighting and John Mayer.

The agreement was that the radio broadcasts would focus on record label artist and royalties would be paid to ASCAP, BMI and SESAC.

Former management clients include The Fray, Liz Phair, Brandi Carlile, Michelle Branch, Motion City Soundtrack, Jack's Mannequin, This Providence, Brendan Benson, A Rocket to the Moon, Glen Phillips (of Toad and the Wet Sprocket), and Five For Fighting.