"Ay Amor" (English: Oh My Love) is a Latin pop song by Colombian recording artist Fonseca.

It was released as the third radio single from his fourth studio album, Ilusión (2011), on August 31, 2012.

[1] On October 9, 2012, the song was digitally released with a dance version produced by Fainal.

[2] It was directed by Pablo García, who had previously worked on the video for his last single "Eres Mi Sueño," and was co-directed by Fonseca himself.

The music video was shot in Miami and features Colombian actress and model Carolina Gómez, wearing a black long outfit and a blue wig.