The mall was named "The 30th" as it is located at 30 Meralco Avenue.

The four-level mall sits in a 2 ha (4.9 acres) property located across The Alexandra and between The Renaissance residential condominiums and the Mimaropa regional office of the Department of Education.

A two-level open space / garden called Corte, located outside the mall, became a haven for events.

The mall has three levels of basement parking.

[1] The mall features entertainment options such as four cinemas (including two cinemas with reclining seats), a Timezone branch and Mystery Manila, an escape room installation.