Originally, the business was incorporated under the laws of British Columbia on November 28, 1974, under the name "Ray Ayotte's Drums Only!

drum store owners Ray Ayotte, his brother George, and Odyssey Guitars' woodworker Attila Balogh, who was in charge of research and development.

Throughout the nineties, the company's success grew until, at the peak of its popularity, most important Canadian drummers played an Ayotte kit.

Before being redesigned and manufactured in Taiwan, the snare throw-offs, which used a rack and pinion mechanism, were machined one by one at the factory in Vancouver.

The two entities later merged into one corporation, named Ayotte Music Inc., which was listed on the Alberta Stock Exchange under the trading symbol "AYO".

[11] In April 1998, Ayotte Drums opened offices in Nashville to launch and coordinate sales in the United States.

Drum industry veteran Ken Austin was hired to head up a team of independent sales representatives operating in the US market.

The US division's primary focus was sales, marketing, and artist relations while the head office and custom factory remained in Vancouver.

[14] The pedal was hailed as one of the most innovative percussion products at the January 2007 NAMM Show held in Anaheim, CA.

[15] The relationship between Mr. Ayotte and Taye drums ended abruptly in April 2007 due to conflicts of financial interests and other irreconcilable differences.

[18][19] The company announced the site would offer drums, sticks, clothing, hardware, and accessories at 55% below list price.

However, after several years of declining activity and growing complaints about customer service, Jennison was unable to maintain production, and the company suffered bankruptcy in 2012.

The company states that they use locally grown eastern sugar maple for their drum shells, which are assembled in Bedford, Quebec.