The Ayrshire Post primarily serves the towns of Ayr, Prestwick, Troon, Cumnock, Maybole, Girvan and their surrounding communities.

The Post was edited by John Fergus Macnair from 1925 to 1958, and the chief reporter was Allan Hewitson from 1946 to 1961, who also founded the Ayr branch of the National Union of Journalists.

[5] The Ayrshire Post won Weekly Newspaper of the Year at the 43rd Scottish Press Awards held in September 2022.

[6] There separate editions for Troon[7] and the district of Carrick, which includes communities centred around Maybole and Girvan.

[8] The newspaper is owned by Reach plc and is the biggest selling weekly title within the Media Scotland stable.