Performers of traditional pop music such as Mirza Babayev, Flora Karimova and Shovkat Alakbarova achieved great success at that time.
Classical pop-folk music enjoyed mainstream popularity during this era, with artists such as Anatollu Ganiyev, Muslim Magomayev and Shahlar Guliyev.
The classical pop artists such as Rashid Behbudov, Mirza Babayev, Flora Karimova, Shovkat Alakbarova, Ogtay Aghayev, and Gulagha Mammadov experienced their greatest success at the start of the decade and maintained their popularity throughout the entire music history.
[8] In the 1990s, while the singles charts were dominated by boy bands and girl groups like Karvan and W Trio,[9] artists like Aygun Kazimova, Faig Aghayev, Samir Bagirov, Zulfiyya Khanbabayeva and Brilliant Dadasheva also enjoyed their greatest level of mainstream success to date, and the rise of World music helped revitalise the popularity of folk music.
Despite the commercial dominance of hip-hop and pop during this period, rapper Miri Yusif found success with his reggae and soul fusion album "Karma", peaked at number 1 in the Azerbaijani Albums Chart in 2010.Also in 2018 the most viewed azerbaijani song belongs to Miri Yusif " Ad günü " (ft. Dilara Kazimova ) .