There has been also the modernization of hotels in Ufa, Kostroma, St. Petersburg, Vladivostok and other Russian cities.

The main idea of the concept is combination of a minimal design in the classic German school of thought, multifunctional furniture and ergonomics.

[9] The color scheme of the SMART spaces includes berry tones with darker wood floors and warm eclectic lighting.

[10] The company joined China Friendly to create a comfortable environment for Chinese tourists.

[12] He also has owned since August 2012 the Hotel Metropol Moscow[13][14] and development company KR Properties.

[19] In 2007, the company had become one of the largest hotel chains in Russia: its turnover amounted to 54 million US dollars with an annual growth rate of 30%.

[20] In 2008, the hotels in Germany and Austria were acquired and control over the assets was transferred through management contracts and franchise agreements (for a period of 20–25 years).

The first step was a Service Voluntary Certification Program China Friendly, Chinese: 友好中国.