Capcom created this fictional version of him in order to show an appeal based on the character's dragon motifs inherited from the real Date Masamune.

In Tsuchibayashi's original design, Masamune's jinbaori coat was draped over the top part of the scabbards which concealed their shape.

For the design of his jinbaori coat, he considered a long skirt-like version which reached Masamune's ankles, then tried shortening it slightly and giving it a jagged edge for a rougher look.

[11] In the events of Sengoku Basara 2, Masamune and Yukimura continue their rivalry and once again face a new threat: Toyotomi Hideyoshi, who seeks to conquer all of Japan under his banner.

[14] Following Sengoku Basara 4, Capcom created a new title[clarification needed] which features a younger Masamune as a playable character in a smaller role, as the game focuses more on Yukimura.

In order to overcome his fears and help a saddened Yukimura, Masamune disbands the Date clan's forces to prepare for the battle against Nobunaga.

[19] A new anime based on the hit video game, Sengoku Basara: Samurai Heroes, shows a scene with Masamune being lectured by Kojuro during the time he frets over his powerlessness.

[22] A live-action television drama titled Sengoku Basara: Moonlight Party premiered on July 12, 2012, with Masamune portrayed by Kento Hayashi.

This campaign aims to use the broad appeal Date Masamune has among the residents of the prefecture to draw attention to the election and increase the turnout of younger voters.

[28][29] Nintendo World Report primarily noted how distant Masamune's characterization was from his historical counterpart as well as how he wields six swords.

While liking the English dub, the reviewer lamented the fact the video games lacked his Japanese voice actor, who made heavy use of Masamune's trope of using Engrish.

[31] Game Revolution stated that they found Masamune and Yukimura to be unique characters in the franchise whose physical looks would amaze players.

[32] Gaming Nexus was more critical, finding Masamune's gameplay repetitive after a long time but would remain very fun for a while, and his search for Ishida Mitsunari to be slightly simplistic in its execution.

[37] Blu-ray noted that the development of Masamune and Yukimura's friendship served as one of the strongest parts of the first season,[38] with Otaku News also enjoying the balance between these two protagonists despite their differences in personality and methods of action.

[43] Japanator noted that Masamune was his favorite character from the games and believed Production I.G succeeded in adapting all of his action scenes.

[34] In The Folk Art of Japanese Gamers, Masamune was noted to have become popular with Sengoku Basara game despite lack of similarities with the historical figure.

Nevertheless, the site expected the third game in the franchise to bring more appeal of Masamune to English players due to Capcom having it localized to be like the original.

[49] In a series of Sengoku Basara magazines, Masamune has been featured prominently in the first issue as the volume highly focuses on his role in the franchise.