It was first presented at a press conference on 17 August 2017, with an initial budget of €6 million, by its manager Jérôme Pineau.

The team sponsors the Vélo Club Pays de Loudéac and their headquarters are based in Theix.

On 6 January 2018 the team missed out on a wildcard to that year's Tour de France, but were awarded a place in the Critérium du Dauphiné.

The team had big plans for 2023, with the expectation of an invitation to the Tour de France and the announcement that Mark Cavendish would join in search of his record-breaking 35th stage victory with support from fellow new signings Cees Bol and Stephen Williams.

[6] However, the team ran into financial difficulty due to a shortfall in sponsorship revenue and collapsed in December 2022.