Bílá labuť (in English 'White Swan') is a department store on Na Poříčí Street in central Prague, Czech Republic.
It is recognised by the Prague Municipality as an architecturally valuable building[1] and is protected as a cultural real estate monument.
[6] At the time of its opening, it was the largest and most modern commercial building in Central and Eastern Europe and remains well known throughout the Czech Republic as a retail icon.
[7] The building was opened on 19 March 1939 against the tragic background of the Nazi occupation of the Czech Republic, which had occurred four days previously, and the store has been continuously operating since then.
The store remains a key retail destination in Prague,[citation needed] with high footfall and excellent demographics in the surrounding area.