Established in the early 1970s when Uruguay was still dominated by statism, Búsqueda sought to advocate for economic liberalism.

It has national coverage and is printed on white tabloid paper; only advertisements are coloured.

Búsqueda used to feature only political and economic news, but culture, science, health, humour and sports sections were added later.

Opinions tend to be concentrated in columns and editorials, mostly with a classical liberal view.

According to The New York Times, sociologist César Aguiar noted that "Citibank and the Communist Party [of Uruguay] both advertise in its pages".