[2] Located in the Băneasa neighborhood of Sector 1, it is part of the Băneasa Developments owned by Aurel Gabriel Popoviciu [ro] and Radu Timofte.

[citation needed] Besides the Băneasa Commercial Platform, Băneasa Developments orchestrates a mix of real estate developments, shopping center management and an extensive entertainment unit.

Investment in the mall development was 150 million euros.

[citation needed] The mall has 55,000 square meters of retail space and also includes Grand Cinema&More, inaugurated in 2011, with the Dolby Atmos technology.

It also has a quarterly fashion and lifestyle magazine (Styler) and has developed one of the most efficient intelligent building management systems in Romania.