Its name derives from a play on words linking "habanero" with "Tyrant Nero".

The snack consists of potato rings, and is moderately spicy by Japanese standards.

The package features the brand mascot, Tyrant Habanero, a chili pepper with an evil or maniacal grin.

The meme revolves around an anthropomorphic caricature based on Bōkun Habanero and its mascot.

The caricature, Habanero-tan, is a young, naive girl in a red dress who resembles the personification of an habanero pepper.