It features a distinct jagged shape and two humbucker pickups, and has been associated with the heavy metal scene.

"[1] The design wasn't built until local guitarist Spencer Sercombe of Shark Island prompted Rico to do so, but once it was, it soon found favor in the emerging heavy metal scene.

Rich's far-out designs and the emerging hair metal culture of the late '70s and early '80s helped cement the brand's place in the market".

Rich models such as the Seagull, Eagle, and Mockingbird, with neck-through construction, two DiMarzio humbucker pick-ups, and a Leo Quan Badass bridge.

As the guitar was adopted by the heavy metal scene, later models featured Kahler and Floyd Rose vibratos and bolt-on necks.