B.S. I Love You

I Love You is a 1971 American comedy-drama film directed and written by Steven Hilliard Stern and starring Peter Kastner.

The style of the film is like many others of its era, taking its cues from The Graduate and the raunchiness of the early 1970s, as Kastner plays a youthful TV commercials producer whose quest in life is to bed as many women as possible, while trying to remain faithful to his childhood sweetheart who remains in tow, awaiting the day they will marry.

Howard Thompson of The New York Times was positive, writing: "With young Mr. Kastner appealingly front and center, the movie skips along jauntily, wisely and amusingly, reined in by a snug cluster of key performances and the pointed, tart dialogue.

"[3] Charles Champlin of the Los Angeles Times called the film "an enjoyment, not a masterpiece, innocently sexy and nicely witty, and with an engaging and talented cast.

Yet unless one can count a message which filters through about love being more important than financial gain, nothing very specific emerges from the flamboyant imagery...not even a statement about the ruthlessness of commercial advertising.