Born Percival Schulberg in Bridgeport, Connecticut, he took the name Benjamin from the boy in front of him when registering for school to avoid mockery for his name.
[1] He became a publicity manager at Famous Players–Lasky, but in the power struggle around the formation of United Artists ended up on the losing side and lost his job.
In 1923, his old school-mate and associate Jack Bachman convinced him to offer a New York starlet, 18-year-old Clara Bow, a three-month trial contract.
[6] Three days later it was announced that Schulberg would join with Adolph Zukor and became associate producer of Paramount Pictures, bringing his organization, i.e. Clara Bow.
"[9] During his time at Paramount, he also helped to launch the careers of Cary Grant, Ernst Lubitsch, Emil Jannings, Maurice Chevalier, Marlene Dietrich and Shirley Temple.
In 1931, Paramount top-star Clara Bow left the studio, and within a year Schulberg was "squeezed out" and went back to independent film-production.