The BBC Earth brand is used across a range of media platforms, including concert-style documentary viewings with a live orchestra and interactive experiences at museums and theme parks.
Its website was relaunched in 2010 incorporating a new consumer-facing site "Life Is" which features a bi-monthly magazine style update and a blog.
The brand is also used for new releases of BBC natural history titles on DVD and Blu-ray.
Three new productions were announced at the launch: One Life (2011), Walking with Dinosaurs 3D (2013) and Enchanted Kingdom 3D (2014).
In 2013, BBC Earth and Sega opened a theme park called Orbi in Yokohama, Japan.