[3] However due to concerns about competition, and in particular a smaller than expected rise in the BBC's license fee following the report, further local radio station ambitions were halted.

[6][7] The original team of presenters included Graham Day (mid-morning), Gill Capewell (afternoons) and Allan Lee (drive).

Other staff included Robert Piggott (now BBC Religious Affairs correspondent), TV journalist Liz MacKean and former LBC presenter Jeremy Dry.

It serves the rural communities across Herefordshire as well as the more populous Worcestershire with a range of programmes from news, sport, consumer, arts, religion, gardening, jazz, funk, northern soul and local music.

[12] As a result of license fee freezes and associated budget cuts arising from the Delivering Quality First plan in 2011,[13] programmes on BBC Local Radio stations began to be shared across regions in periods of lower demand such as evenings[14] and medium wave transmitters began to be closed down where coverage matched FM and DAB transmissions.

[24] The station started broadcasting on DAB in December 2013 with the new MuxCo Herefordshire and Worcestershire multiplex at the Bromsgrove, Ridge Hill and Malvern transmitter sites.

On Freeview, the station is carried by the main transmitters at Ridge Hill, Sutton Coldfield and The Wrekin, and by their associated relays, covering a much larger area than FM or DAB.