BBC Midlands is the BBC English Region producing local radio and web content for the City of Birmingham, West Midlands, Herefordshire, Shropshire, Staffordshire, Warwickshire, Worcestershire and parts of Gloucestershire.

The regular schedule consists of the flagship Midlands Today news programme, regional news bulletins, the weekly regional magazine programme Inside Out and a twenty-minute opt-out during Sunday Politics.

Edgar was a strong believer in the value of local production and fought to establish the Midland Region as an independent source of programming, pioneering community-focussed initiatives such as the Midland Parliament programme, where members of the public debated controversial issues on air with major public figures.

The Midlands Region continued under new director Dennis Morris in the independent and innovative vein established by Edgar – pioneering on-air listener feedback with Listeners Answer Back in 1946 and launching the longest-running and most popular programme in the history of radio – The Archers – at the beginning of 1951.

Despite these successes, two technological developments gradually started to make the old regional system untenable.

A television studio was opened in Birmingham in 1950 and early successes included Come Dancing in 1949 – the first regionally produced television programme to establish itself as a regular in the national network schedule - and Midlands Today in 1964, one of the UK's first daily regional news programmes.

A more radical move in this direction took place in 2006 when the West Midlands Region piloted the BBC's Local TV initiative, with television news programmes produced for six local areas, all much smaller than the traditional TV regions, and in the case of Birmingham and the Black Country, even smaller than those covered by local radio stations.

Advances in technology made outside broadcasts cheaper and much more common, while also increasing the scope for independent and outsourced television production.

In combination, these meant that much television programming could increasingly be produced without the need for the sort of large integrated studio complexes represented by Pebble Mill.

In 2000, Studio A was closed, following the need to make savings at the corporation, and plans were made to dispose of Pebble Mill.

[2] In addition to the main headquarters, BBC West Midlands has local radio stations and news bureaux located in Coventry, Gloucester, Shrewsbury, Stoke-on-Trent, and Worcester.